About
I build products from zero. Fifteen years of it, mostly as a co-founder. Lately I've been shipping AI-native products with small teams. I'm looking for what comes next — and increasingly, that's the harder problems that come with scale.
Currently working on fintech with GoodLocal. Previously AI platforms and consumer apps with StyleOf, marketplace platform at Retailsphere. One successful exit and plenty of learning experiences*. Living the life with my wife in Boston. Remote working before it was cool (~15 years).
Visualization
First,
five
things.
1
Design is how I build, not what I am.
I reach for design first, but I think in unit economics, network effects, and systems just as readily. When I describe a product, I talk about the problem and the lever — not the pixels. The craft still matters to me; I just don't lead with it.
2
Platforms have been the through-line for over a decade.
The reporting feature I designed at Nuvi in 2012 was a network-effect growth lever that drove $2–3M ARR. Retailsphere was a three-sided marketplace. StyleOf was content distribution disguised as a consumer AI app. goodlocal is a merchant flywheel. I've been thinking in flywheels since before it was a phrase people used.
3
Range is the method, not the wander.
Music, residential real estate, social monitoring, commercial real estate, generative AI, local commerce. Each one taught me a different shape of unit economics, customer psychology, and go-to-market. I learn industries by building software for them, and I've gotten quick at it.
4
I work AI-native, with a thesis.
I've been building with generative AI since 2023. My take: as AI noise compounds, authenticity, control, and curation become the moats. Products that feel hosted — that anticipate, guide, and have personality — will win. I use AI throughout the build loop now: ideation, code, prototypes, visual direction. It's changed how fast I move.
5
Taste is leverage, and I've trained mine deliberately.
Twenty-five years of design work, a decade of art direction for major record labels, and a fifteen-year side practice buying and reselling historically significant 20th-century design through Interior Artifacts. In a world where AI is making everything look the same, a trained eye is worth something.
Muse Pro
Consumer
(2024 - 2025)
Real-time AI guided by your hand. Giving artists control in a time of uncertainty.
At StyleOf we were building some impressive tools for creatives. Our AI engineer improved likeness to the point where we needed to show it off. We began adding our faces to gifs and the idea for GifStar was born. We moved quickly to create the most optimized experience possible. Like Giphy but using face swapping AI to personalize gifs. Content Discovery Platform.
Product Design
Problem
This is placeholder copy
Impact
#3 Product of the Day Product Hunt
Career Development
A bit of Jacobs Law
Retailsphere
B2B
(2016 - 2024)
The Bloomberg of Retail. Creating the commercial real estate leasing flywheel to get deals done.
I was hired through recommendation. The founder had been building a database of retailer data and used a scrappy front-end to view the data. My role was to use platform thinking to build a suite of products. We didn't have a CTO, a head of data, security, IT, product management. I needed to be all those people to make this work. I created and managed the roadmap and led 65 sprints. I was hands on in Figma through to monitoring product P&L in our financial modeling.
0
1
Product Design
Product Strategy
Service Design
Platform Strategy
Systems Design
Product Management
Product Marketing
Problem
The retail real estate industry is changing fast and leasing agents and brokers were struggling to find and keep tenants.
Impact
ARR went from $0 to $1.2 Million.
Churn reduced to ~2% quarterly.
I built DaaS, CRM, and Marketing Automation resulting in a flywheel that laid groundwork for a 3-sided marketplace between retailers, property owners, and CRE agents/brokers.
Career Development
A true test of versatility and adaptability. In this role I grew my understanding of platform thinking and systems design. We built big products in a short period of time with small team. On a typical day I was polishing UI, piecing together systems, jumping on sales calls or pitches, and digging for insights that would get us to profitability quicker.
StyleOf
Consumer
(2024 - 2025)
Community through GenAI. Own and monetize your style.
At StyleOf we were building some impressive tools for creatives. Our AI engineer improved likeness to the point where we needed to show it off. We began adding our faces to gifs and the idea for GifStar was born. We moved quickly to create the most optimized experience possible. Like Giphy but using face swapping AI to personalize gifs. Content Discovery Platform.
0
1
Product Design
Network Effects
Branding
Product Marketing
Cross-Platform
Problem
Existing face swapping tech requires users to upload 5+ photos and lacks curation to keep it safe.
Brands need new ways to connect with audiences.
Impact
1.6 million images created for
54 thousand customers
Reflection
A bit of Jacobs Law
GifStar
Consumer
(2024 - 2025)
Like Giphy, but with AI face swapping. Put your face on your favorite gifs with just one selfie.
At StyleOf we were building some impressive tools for creatives. Our AI engineer improved likeness to the point where we needed to show it off. We began adding our faces to gifs and the idea for GifStar was born. We moved quickly to create the most optimized experience possible. Like Giphy but using face swapping AI to personalize gifs. Content Discovery Platform.
0
1
Product Design
Network Effects
Branding
Product Marketing
Cross-Platform
Problem
Existing face swapping tech requires users to upload 5+ photos and lacks curation to keep it safe.
Brands need new ways to connect with audiences.
Impact
Release metrics
4.6 stars on App Store
~40 new users every day (organic, no marketing or ads)
6% conversion to subscriber
A foundation to build on. With scale, this is a content distribution play for brands.
Career Development
I'm usually building more complex systems but here it was nice to focus on one experience and make it highly optimized and easy for users. It's a simple product with a massive content distribution opportunity.
Fully end to end, brand, marketing, advertising, UI for web, mobile.
Go to market is real hard.
Need to mention
GoodLocal or Parallel?
Currently building. A frictionless rewards platform with merchant network effects, built with AI in the loop from day one. Pre-traction, two-person team, in motion.
Nuvi
Co-founded a real-time social monitoring platform that grew from a lunch-break prototype to 300 people in roughly a year. Built the first design system out of necessity. Patented a new approach to visualizing real-time data. Acquired three times since. Customers included Amazon, the NFL, and the NSA.
Rentler
Co-founded a rental marketplace that went from whiteboard to 1.5M users. My first real product. Where I learned that architecture matters more than features.
Things I built because I wanted them to exist
Rowsfield
Gumroad for data tables
Lasso
Design-engineer tooling. Canvas meets IDE.
Afterink
A sketchy animator
Trader Cards
Learn and improve each day
Scrapyard
Little moments of visual inspiration
Pikk
Real-time decisions
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