My career started around 25 years ago. The past 15-ish years I've functioned as first designer/product manager at startups. I've worked within different verticals, horizontals, business models and operating models. I learn industries by building software for them. A few co-founder successes and a couple failures. Just happy to build and work at tough problems, really.

My career started around 25 years ago. The past 15-ish years I've functioned as first designer/product manager at startups. I've worked within different verticals, horizontals, business models and operating models. I learn industries by building software for them. A few co-founder successes and a couple failures. Just happy to build and work at tough problems, really.

The story

  • Go-karting is how I got into design.

  • Grew up skateboarding. Got use to failing and never giving up.

  • My identical twin is an engineer. Honest critiques led to quick progression.

  • Understanding architecture and interiors shaped how I build products.

  • Hundreds of projects later, I'm still passionate about the craft.

  • Go-karting is how I got into design.

  • Grew up skateboarding. Got use to failing and never giving up.

  • My identical twin is an engineer. Honest critiques led to quick progression.

  • Understanding architecture and interiors shaped how I build products.

  • Hundreds of projects later, I'm still passionate about the craft.

Product beliefs

  • Range as a method. Experiencing more means solving more.

  • Tools and frameworks don't guarantee good product.

  • Unblock or die, momentum survives.

  • Know your products weave.*

  • Be a good host, anticipate, fill the glass before it's empty.

  • We leave fingerprints on everything.

  • Range as a method. Experiencing more means solving more.

  • Tools and frameworks don't guarantee good product.

  • Unblock or die, momentum survives.

  • Know your products weave.*

  • Be a good host, anticipate, fill the glass before it's empty.

  • We leave fingerprints on everything.

* Weave is a term I use to describe how tightly a change becomes entangled with the current product, codebase, team momentum, financial model, and future removability. It helps prioritize features worth building.

Big fan of

  • Antiques and rare design objects

  • Racing simulation games

  • Mechanical watch movements

  • Data… even the unstructured messy stuff

  • Craftsmanship and things that last

  • Future of work, creator economy, marketplaces

  • Manufacturing and design history

  • Travel*

  • Antiques and rare design objects

  • Racing simulation games

  • Mechanical watch movements

  • Data… even the unstructured messy stuff

  • Craftsmanship and things that last

  • Future of work, creator economy, marketplaces

  • Manufacturing and design history

  • Travel*

* Some places I've been: Barcelona, Paris, Munich, Nuremberg, Copenhagen, Lisbon, Athens, Antiparos, Santorini, Scotland, London, Amalfi Coast, Naples, Tulum, Playa Del Carmen and more.

Product experience

Full-time

GoodLocal (2025 - Present)
Rewards platform for local commerce

StyleOf (2023 - 2025)
Generative AI Content distribution and creator platform for artists

Retailsphere (2019 - 2024)
Data platform, CRM, sales automation for commercial real-estate

Nuvi (2011 - 2016)
Social Media Monitoring, Analytics & Publishing

Rentler (2011 - 2013)
Rental marketplace & platform for landlords and tenants

Agency & Part-time

MediStack (2014)
Medical Community SaaS

Appinions (2013)
Influence Marketing SaaS

Zions Bank (2011)
Mobile Investing

TCBY (2011)
Franchisee Learning Center

Nuskin (2011)
Education Portal

Zions Bank Investing Apps (2010)
Transactions and Portfolio management

Rockdex (2010)
Music Analytics SaaS

The Wheatfield Group (2009)
Artist Management

TBWA (2009)
Talent Management SaaS

GetReel (2009)
Creative Asset Management SaaS

EMI Records (2009)
Record Artist Tour Tracker

Capitol Interactive Touring (2008)
Record Artist Tour Tracker

ContentNext (2007)
Publishing Network

GridRepublic (2007)
Media Management

T.Rowe Price (2005)
Investment Platform

Bank of America (2005)
WealthPaths Investment Platform

Marketing experience

2005 - 2010

Companies I've done work for

Toyota, Universal, Nickelodeon, NFL, Google, EMI Records, Westfield, Warner Brothers, TCBY, Epic Records, Sony BMG, Capitol Records, Coca-Cola, Pepsi & more

Recording artists I've done work for

Neil Young, X-Factor, Beyonce, Enya, Taking Back Sunday, David Foster, Red, Lenny Kravitz, Coldplay, Eric Clapton, My Chemical Romance, Dave Matthews Band, Sara Bareilles, Radiohead, Serj Tankian, John Barrowman, Idina Menzel, Devo, Michelle Branch, R.E.M., HIM, Seal, Arctic Monkeys, KoRn, Sean Kingston, Straylight Run, Paul Simon, Spiderman Soundtrack, Beastie Boys, Michael Buble, Josh Groban, Chingy, Brian McKnight, The Beatles, Lily Allen, Dashboard Confessional, Goo Goo Dolls, The Decemberists, Augustana, Jamie Kennedy & more.